World Market and Pier 1 Imports are both stores that specialize in selling international goods, such as furniture, cookware, and home decor. The two stores are definitely ideal places to celebrate and experience culture by purchasing products imported from other countries. Right off the bat, the main difference between the two stores is that World Market has a great expansion of food and beverages from different countries, whereas Pier 1 Imports sticks to mainly selling furniture and other home products.
The Two Websites
Despite having an overall similar design, the two websites have their differences as well. First, Pier 1 Imports’ website relies on a banner that rotates from one to another and an extensive set of drop down menus that contain most of the site’s content. On the other hand, World Market’s website extends beyond the browser’s window below to showcase more special content.
In terms of hierarchy, both sites are similar in relying on heavy imagery where they showcase their products. This is where my eyes travel to instantly when I land on the page, not to mention both sites have a slideshow banner. Typography is secondary in in the site’s design, as display type emerges on the page to accent and reinforce the imagery. Then I finally get to the menubar, where I would probably click on a section that my interest was perked by the imagery that was dominant on the homepage.
Typography seems to be treated much better on World Market’s site. It adheres more to the contemporary and neat aesthetic that attracts their target market of trendy shoppers.
In opposition, Pier 1 Imports’ site uses a very distracting typeface in their menubar that subtracts from the stunning imagery presented in addition to the type complimentary to the images that are well-laid out as well. The typeface they use almost looks like a face to attract consumers who are more crafty and frequent craft stores often, rather than buying already assembled furniture and decor.
In World Market’s interior page of Inspirations, the background uses the same light texture that is used in the homepage. The lightness of the background emphasizes the imagery more as it stands out with more contrast from the background.
Pier 1 Imports, on the other hand uses an image of a texture that is as dense as the content presented on the web page. Although, the white background of the body brings contrast to the content presented, the background image still proves distracting as it competes in image density with the content.
Overall, the two sites have similar underlying grid structures, of course World Market has a more extensive grid since it displays more content on its homepage than Pier 1 Import does. The two grid structures have the body content divided into three columns while leaving about two-thirds of a column’s space on each side for margin. The grid that both websites use ultimately end up dividing the content into boxes.